How to Use Wholesale
Welcome to the Wholesale user guide! This section will help you understand how to use the B2B pricing and customer management system in your online store.
What is Wholesale?
Wholesale is a B2B system that allows store owners to offer different prices to different types of customers based on their customer group, order quantities, and business relationships. Think of it as a way to reward bulk buyers and business customers with better pricing.
Customers can:
- Apply for wholesale accounts with business information
- Receive special pricing based on their customer group
- See quantity-based discounts with tiered pricing
- Purchase products at volume with enforced MOQs
- Access exclusive products restricted to wholesale customers
Who is This Guide For?
For Store Owners & Admins
Learn how to manage your wholesale operations:
- Admin Dashboard - Managing customer groups and pricing rules
- Customer Groups - Creating and managing customer groups
- Pricing Rules - Setting up tiered pricing
For Wholesale Customers
Learn how to take advantage of wholesale pricing:
- Customer Guide - How to apply and shop with wholesale prices
Quick Start
For Admins
- Go to your admin panel
- Navigate to Ecommerce > Wholesale
- Create customer groups with discount settings
- Create pricing rules for tiered discounts
- Set MOQ on products as needed
- Review and approve wholesale applications
For Customers
- Visit the wholesale registration page
- Fill out business information
- Submit application
- Wait for admin approval
- Log in to see wholesale prices
- Shop with special pricing!
Key Benefits
| Benefit | Description |
|---|---|
| Flexible Pricing | Different prices for different customer groups |
| Tiered Discounts | Better prices for larger quantities |
| MOQ Control | Enforce minimum order quantities |
| Product Access | Control which customers see which products |
| Easy Management | Simple admin interface for all settings |
How Wholesale Works
┌─────────────────────────────────────────────────────────┐
│ Customer Journey │
├─────────────────────────────────────────────────────────┤
│ 1. Customer applies for wholesale account │
│ ↓ │
│ 2. Admin reviews and approves application │
│ ↓ │
│ 3. Customer assigned to appropriate group │
│ ↓ │
│ 4. Customer logs in and sees special prices │
│ ↓ │
│ 5. Customer adds products (meeting MOQ) │
│ ↓ │
│ 6. Cart shows discounted wholesale prices │
│ ↓ │
│ 7. Customer completes checkout at wholesale rates │
└─────────────────────────────────────────────────────────┘Pricing Structure Example
You can create sophisticated pricing structures:
Customer Groups
| Group | Discount | Min Order Qty | Min Order Value |
|---|---|---|---|
| Platinum | 25% | 200 | $2,000 |
| Gold | 20% | 100 | $1,000 |
| Silver | 15% | 50 | $500 |
| Bronze | 10% | 25 | $250 |
Tiered Pricing (Example Product: $100 retail)
For Gold Members:
| Quantity | Price | Total for Tier |
|---|---|---|
| 1-49 | $80 (20% off) | - |
| 50-99 | $75 (25% off) | $3,750+ |
| 100-249 | $70 (30% off) | $7,000+ |
| 250+ | $65 (35% off) | $16,250+ |
Customer ordering 150 units pays $70 each = $10,500 total (saves $4,500!)
Product MOQ Examples
Example 1: Case Packs
- Product ships in cases of 12
- Min Quantity: 12
- Increment: 12
- Valid orders: 12, 24, 36, 48...
Example 2: Bulk Only
- Product only sold in bulk
- Min Quantity: 100
- Increment: 1
- Valid orders: 100, 101, 102...
Example 3: Pallet Quantities
- Product ships on pallets
- Min Quantity: 500
- Increment: 500
- Valid orders: 500, 1000, 1500...
Product Visibility Strategy
Public Products
- Visible to everyone
- Retail and wholesale customers
- Standard catalog items
Wholesale Only Products
- Only visible to approved wholesale customers
- B2B-specific items
- Bulk-only products
Group-Restricted Products
- Only specific customer groups can see
- Premium items for top-tier customers
- Special order products
Need Help?
- Having issues? Check our Troubleshooting Guide
- Got questions? See our FAQ