Customer Guide - Shopping Wholesale
This guide is for customers who want to purchase products at wholesale prices. Learn how to apply for a wholesale account and take advantage of special pricing.
What is Wholesale?
Wholesale is a special pricing program for business customers who buy in larger quantities. Instead of paying retail prices, you get discounted rates based on:
- Your customer group membership
- The quantity you purchase
- Your order volume commitments
Benefits:
- Lower prices than retail
- Volume discounts - buy more, save more
- Access to wholesale-only products
- Priority customer support (if offered)
Who Can Apply?
Wholesale accounts are typically available to:
- Retailers - Stores reselling products
- Distributors - Companies distributing to retailers
- Resellers - Online sellers and marketplaces
- Corporate Buyers - Businesses buying for their operations
- Non-profits - Organizations with tax-exempt status
Requirements vary by store, but typically include:
- Valid business registration
- Tax ID or business number
- Physical business address
- Minimum purchase commitments
Applying for Wholesale Account
Step 1: Visit Registration Page
Navigate to the wholesale registration page (usually /wholesale/register or linked from the site footer).

Step 2: Fill Out Application Form
Personal Information:
- Full name
- Email address (will be your login)
- Phone number
- Password (if creating new account)
Business Information:
- Company name
- Tax ID / Business number
- Business address
- City, State/Province, ZIP/Postal code
- Business type (Retailer, Distributor, etc.)
- Website URL (if applicable)
Additional Information:
- How did you hear about us?
- Estimated monthly order volume
- Any special requests or notes
Step 3: Submit Application
After submitting:
- You'll receive a confirmation email
- Admin will review your application
- You'll be notified of approval/rejection
- If approved, you can log in immediately
Processing Time:
- Automatic approval: Instant
- Manual approval: 24-48 hours typically
After Approval
Logging In
- Go to the store website
- Click Login or Account
- Enter your email and password
- You're now logged in as a wholesale customer
What You'll See
Product Pages:
- Base retail price (often crossed out)
- Your wholesale price
- Additional discounts if applicable
- Pricing table showing volume discounts
- Minimum order quantity (if any)

Product Lists:
- Discounted prices on all products
- Your special pricing displayed
- Wholesale-only products visible
Your Account:
- Customer group membership
- Current discount level
- Order history
- Saved payment methods
Understanding Pricing
Your Base Discount
As a wholesale customer, you're assigned to a customer group that gives you a base discount on all products.
Example Groups:
- Bronze: 10% off
- Silver: 15% off
- Gold: 20% off
- Platinum: 25% off
Volume Pricing
Many products offer additional discounts for larger quantities:
Example Product - Widget ($100 retail):
| Your Group | 1-49 units | 50-99 units | 100+ units |
|---|---|---|---|
| Silver (15% off) | $85 | $80 | $75 |
| Gold (20% off) | $80 | $75 | $70 |
The More You Buy, The More You Save!
How Pricing is Displayed
On Product Pages:
Retail Price: $100
Your Price: $85 (15% off)
Volume Discounts:
• 50-99 units: $80 each (Save $5/unit)
• 100-249 units: $75 each (Save $10/unit)
• 250+ units: $70 each (Save $15/unit)In Shopping Cart:
Widget x 100
Price: $75.00 each
Subtotal: $7,500.00
You saved: $2,500 (25%)Minimum Order Quantities (MOQ)
Some products have minimum order quantities:
Example:
- Product: Premium Widget
- MOQ: 24 units
- Must buy in multiples of: 12
Valid Orders: 24, 36, 48, 60... Invalid Orders: 10, 25, 30, 50...
Automatic Adjustment
If you try to order an invalid quantity, the system will automatically adjust to the next valid amount.
Shopping Process
Step 1: Browse Products
- Use search or categories
- Filter by your needs
- Compare products
- Check pricing tables
Step 2: Add to Cart
- Select product
- Choose quantity (meet MOQ if required)
- Click "Add to Cart"
- Wholesale price applies automatically
Step 3: Review Cart
Check your cart:
- Verify quantities
- Confirm prices
- Review discounts
- Check if you qualify for next volume tier
Tip
If you're close to the next volume discount tier, consider adding more units to save even more!
Step 4: Checkout
Proceed through checkout:
- Enter shipping address
- Select shipping method
- Choose payment method
- Review order summary
- Place order
Step 5: Order Confirmation
After placing order:
- Confirmation email sent
- Order number provided
- Expected delivery date
- Tracking info (when shipped)
Managing Your Account
Viewing Order History
- Log in to your account
- Go to "My Orders"
- View past orders
- Reorder easily
- Download invoices
Account Information
Update your account:
- Contact information
- Shipping addresses
- Payment methods
- Email preferences
- Password
Wholesale Status
Check your wholesale status:
- Current customer group
- Discount percentage
- Membership expiration (if applicable)
- Qualifications for upgrades
Upgrading Your Customer Group
Many stores offer tiered groups based on purchase volume:
Example Upgrade Path:
| Group | Current Discount | Annual Volume Required |
|---|---|---|
| Bronze | 10% | $0 (entry level) |
| Silver | 15% | $10,000+ |
| Gold | 20% | $25,000+ |
| Platinum | 25% | $50,000+ |
How to Upgrade:
- Meet volume requirements
- Contact account manager
- Request upgrade review
- Get assigned to higher tier
Tips for Maximizing Savings
1. Buy in Bulk
Take advantage of volume pricing:
- Calculate breakeven points
- Buy at tier minimums
- Consider storage capacity
- Plan for future needs
Example:
- 49 units @ $85 = $4,165
- 50 units @ $80 = $4,000
- Buying 1 extra unit saves $165!
2. Combine Orders
Order multiple products at once:
- Save on shipping
- Meet minimum order values
- Simplify receiving
- Better tracking
3. Plan Ahead
Strategic ordering:
- Review sales forecasts
- Order during promotions
- Take advantage of seasonal pricing
- Stock up before price increases
4. Watch for Promotions
Many stores offer additional wholesale promotions:
- Extra discounts
- Free shipping
- Bonus products
- Loyalty rewards
5. Maintain Good Standing
Keep your account in good shape:
- Pay invoices promptly
- Meet minimum requirements
- Provide feedback
- Build relationship with account manager
Common Questions
Can I buy just one unit?
Some products have minimum order quantities. Check each product's MOQ requirement. Many products allow single-unit purchases for wholesale customers.
Why don't I see the pricing table?
Pricing tables only appear on products that have volume discounts. If you only see your group discount, that product doesn't have additional tiered pricing.
Can I place orders for multiple locations?
Yes! You can add multiple shipping addresses in your account and ship different items to different locations in a single order.
What if I need to return something?
Return policies vary by store. Check the store's return policy or contact customer service. Wholesale orders may have different return terms than retail.
How often can I reorder?
As often as you like! There's typically no limit on order frequency, only minimum order amounts per order.
Can I get better pricing?
Contact your account manager to discuss:
- Volume commitments
- Annual contracts
- Exclusive products
- Custom pricing tiers
Getting Support
Before Contacting Support
- Check product descriptions for MOQ
- Review pricing tables on product pages
- Verify your customer group in account settings
- Check order history for past pricing
Contact Methods
For Order Issues:
- Email: [email protected]
- Phone: 1-800-XXX-XXXX
- Live chat (if available)
For Account Questions:
- Email: [email protected]
- Account manager (if assigned)
For Technical Issues:
- Support ticket system
- Help center / FAQ
Information to Provide
When contacting support:
- Your account email
- Order number (if applicable)
- Product name or SKU
- Detailed description of issue
- Screenshots if helpful
Best Practices
1. Keep Accurate Records
- Track your orders
- Monitor spending vs budget
- Calculate actual savings
- Plan reorder timing
2. Communicate
- Update account info
- Inform about business changes
- Ask questions early
- Provide feedback
3. Plan Inventory
- Track inventory levels
- Set reorder points
- Consider lead times
- Account for seasonal demand
4. Build Relationships
- Know your account manager
- Attend wholesale events
- Join loyalty programs
- Refer other businesses
Troubleshooting
Not seeing wholesale prices
- Verify you're logged in
- Check account approval status
- Confirm customer group assignment
- Clear browser cache
- Contact support
Can't add product to cart
- Check minimum order quantity
- Verify product is in stock
- Check your browser settings
- Try different browser
- Contact support
Wrong price in cart
- Verify quantity meets tier minimum
- Check if promotion expired
- Review product page pricing
- Clear cart and re-add
- Contact support
Order minimum not met
- Check cart total
- Add more products
- Increase quantities
- Review minimum requirements
- Contact support for help
Welcome to Wholesale!
Congratulations on your wholesale account! We're excited to have you as a business partner. Take advantage of your special pricing, and don't hesitate to reach out if you have any questions.
Happy shopping! 🎉
