Facebook Pixel

Track customer behavior and optimize Facebook/Meta advertising with the Facebook Pixel integration.

Setup

1. Create a Facebook Pixel in your Meta Business Suite
2. In admin panel, go to Settings -> General
3. Enter your Facebook Pixel ID
4. Click Save

Tracked Events

The Facebook Pixel automatically tracks:

• PageView: Every page visit
• ViewContent: Product page views
• AddToCart: Items added to cart
• InitiateCheckout: Checkout started
• Purchase: Completed orders

Usage

Use tracked data in Meta Ads Manager to:

• Create custom audiences from store visitors
• Build lookalike audiences for prospecting
• Optimize ad delivery for conversions
• Retarget cart abandoners